Keyword Research Tools

Importance of Keyword Research Tools 

Keyword research has to do with finding out the words people use while searching for information in your niche. To fully understand the importance of keyword research tools, you have to be familiar with the way search engines rank pages.
When a search engine spider crawls your site, it takes note of all the keywords and links in your pages and stores them in a database. Now when people search for information in the search engine, the search engine will look into its database and bring out sites that contain the search terms. The algorithm of the search engine will then determine the webpage that will come first and the one that will come last.
The search engine uses its algorithm to determine the importance of each page. One of the things the algorithm scan for is the frequency and location of the search terms on the indexed webpages. A page will rank high if it contains the search terms in the following locations:

1. meta tags
2. title and subtitles of the page (Headings tags: h1 & h2)
3. in the page content and close to the top.
4. anchor text of back links
5. Alt tags for images
6. Bold texts

Now you've seen a little part of how search engines rank pages, let us see why keyword research tools are important.
Keyword research tools are very important because they draw their data mainly from search terms surfers type into search engines. When customers want to search for products or information, they do so using different variations of search terms. If you can find and use these search terms in your contents, your customers can easily find your web page through search engines. Also, don't forget that 80% of all online sales begin with someone typing a keyword into a search engine.
Keyword research tools help you to discover popular and profitable keywords to target in your niche. For example, if your general market is weight loss, you'll see that people searching for information in that market will do so using terms like:

• lose weight
• burn fat
• fat loss
• dieting weight management e.t.c.

But one thing you have to understand is that some of these terms are more popular with surfers than others. For example, the monthly search for "burn fat" might be 200,000 while that for "weight management" might just be 300. This means that the term "burn fat" is more popular than "weight management", though they have similar meaning. If you use popular keywords in your website content and in the anchor text of quality backlinks, more people will find your website from search engines (i.e. your site will rank high in search engine listing).Keyword research tools also help your pay-per-click campaign. They help you to target keywords that will result in more sales. They also help you to identify and avoid highly competitive niches.